116. NOTHING IS REAL AND YET EVERYTHING IS REAL - On Constructing A Better Reality

“Consider: it cannot both be true that advertising has no influence on our thinking and that people spend over £23bn a year on advertising. At worst, people are spending their twenty three billion pounds to influence us in a range of ways we are barely aware of. At best, the only advertising that has ever worked is the advertising for advertising itself which has convinced so many people to spend billions on a product which is utterly useless. Which means advertising does still work.“

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106. WHAT WE HAVE HERE IS - On Our Failure To Communicate

“Often we hear people say something that they didn’t think they said at all. They might accuse us of not listening, or being ignorant of certain things, but the fact remains that if you say X and I hear Y, then you did not communicate X to me, you communicated - whether intentionally or not - Y.“

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96. THERE IS NO SUCH THING AS THE INDIVIDUAL: On The Incoherency of Individualism

“A student asked if we could imagine a world where Boris Johnson announced a shortage of petrol (or toilet roll, or dried pasta - name whatever limited resource you like) and, instead of immediately triggering panic buying, the announcement is greeted by a wave of collective reason. I will only buy the limited good if I really need it now, understanding that others may need this now limited resource more than I do. Perhaps usually I fill up my car whenever it hits the final quarter of a tank? Now I know there is not enough fuel to go around maybe I’ll wait until I’m closer to empty? That sort of thing…“

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94. TWENTY YEARS LATER: What Is The Purpose of Remembering 9/11?

“It is not said enough that on September 11th, 2001, a significant number of people around the world witnessed on live television the death of nearly three thousand people. Seeing one person die would be considered a trauma. Something requiring years of therapy. Something from which we might never recover. Who knows how many of the terrible events of the last twenty years are the result of a traumatised humanity who never got the professional help they needed to come to terms with what they saw when those towers fell?“

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93. PUNK FETISH - The Unpunk Dismissal of Digital Downloads

“punk’s rebellious spirit - punk’s philosophy - is one of questioning norms and facilitating creative expression of new modes of thought and alternative ways of living. Which brings me to my concern - punk, or at least punks of my generation or older, seem to have gotten stuck on a knee-jerk fetishisation of physical music which is blinding them to some of the merits of modern technology and digital expression.“

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84. NO TRUE ARGUMENT - How A Basic Fallacy Stops Criticism And Prevents Peace

“That this well documented fallacy remains so effective and so frequently used is one of the frustrating reminders that knowledge of philosophy, and of the mechanics of arguments, is not necessarily a path to happiness or contentedness. Often, it simply means being fully aware that an argument is faulty, but seeing it work to convince people regardless.“

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73. OF NESTS AND PALIMPSEST - Am I Really Making An Aesthetic Choice?

“I have always loved chaotic collage and my childhood bedroom walls quickly became an ever-evolving palimpsest of posters, pictures, postcards, photos, and things I’d cut out of newspapers or magazines, their content adapting over the years alongside my tastes but generally maintaining the same ragged aesthetic; an aesthetic initially limited to a single cork noticeboard on a nicely painted wall but eventually sprawling out and taking over everything until, at one mad point, I was even hanging posters upside down on my ceiling, occasionally waking startled in the night as they lost their battle with gravity and came crashing down on my face.“

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62. THE HORROR - Is It Rational To Enjoy Scaring Ourselves?

“as I curl up with another scary story and find myself predictably sleepless later on, trembling at familiar creaks made new, and far more sinister, by the unsettling images now in my head, I wonder: with horror so real and ever-possible why do we indulge in the self-harm of scaring ourselves intentionally, at Halloween or any other time?“

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41. TO CLAP OR TO CRY FOR CARERS? - On The Importance of Being Able To Hold Two Ideas In Our Heads At Once

“By clapping, was I supporting the myth, the propaganda, and the lies which have put so many unnecessarily in harm’s way during this crisis? From the unprotected nurse to their dying patient, infected because they couldn’t stay home for fear of losing their job - each a victim not of Covid-19, but of our political system?”

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22. THE VALUE OF FREE - Why Are We So Distrustful of Getting Something For Nothing?

“Imagine giving a friend a brand new MacBook for their birthday. It is highly likely they will assume the computer is somehow broken, secondhand, or stolen before they would simply accept that you have spent that much money on them and expect nothing in return. Because when something that good is given away for free, for no reason, it makes no sense in a world where everything has a price and where we have been socialised into a worldview that says money has ultimate value and should be collected, even hoarded, as much as possible. To give something of value away for free is the action of a crazy person. Sensible citizens only part with something of value if it will bring them something of more value in return. At least, that is the story we have been conditioned to tell ourselves.”

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